YULIYA RUBANETS 07.06.1983 Mobile tel. +38-097-366-54-48 E-mail: u_rubanets@ukr.net
WORK EXPERIENCE:
05.05.2009 – 06.07.2009 – Ukrainian centre of politic management, project coordinator (the survey is conducted in cooperation with G. S. Kostiuk Institute of Psychology)
• Organization of survey • Developing data layout, coding, data input • Data analysis, analytical report
05.11.2007–13.01.2009 – shopping centres “Navigator”, head of advertisement department
• Forming the advertisement department • Coordinating the process of trade mark registration • Developing and control of annual advertisement budget execution • Elaboration of advertisement concept • Media planning • Advertisement placement (outdoor, radio, press, advertisement in Metro, on transport) • Farming outdoor advertisement • Analyzing inner indices and market of commercial property, SWOT-analysis • Analysis of advertising campaigns’ effectiveness • Organizing the system for broadcasting music and informational messages in shopping centers • Inner advertisement and navigation • Organizing and conducting corporate holidays
20.03.2006-02.11.2007 – National shop network “Décor Service”, sociologist, advertisement and marketing department
• Coordinating project “Decor Donbas”(shopping and entertainment complex with business hotel): corporative style, positioning and PR campaign • Media planning, analysing budget execution • Advertisement placement in Kiev and regions (outdoor, radio, TV, press, advertisement in Metro, on transport) • Planning, organization and coordination of PR campaigns • Analysis of advertising and PR- campaigns’ effectiveness • Monitoring of competitors’ advertising campaigns • Analysis of network shops’ attendance, sales volume, forecasting • Hot line information analysis • Marketing researches (developing methodology, toolkit, data analysis, presenting results of quantitative and qualitative surveys) • Market monitoring (internet, mass media)
25.08.2004 – 06.11.2005 – State Institute of Family and Youth Problems / Ukrainian Institute for Social Research, research fellow, project coordinator
• Developing toolkit (quantitative and qualitative surveys) • Coordination and supervision of regional staff work • Developing guides and conducting focus group discussions • Developing analytical reports (quantitative and qualitative surveys) • Organization and participation in press conferences, scientific-methodological forums, seminars, briefings and trainings
18.08.2003–25.08.2004: Secondary school № 320, teacher of English
22.11.2002–18.08.2003: Secondary school № 214, teacher of English
EDUCATION:
16.12.2002–21.06.2004 Interregional Academy of Personal Management, “Sociology of mass communications and journalism”, master’s degree, with honour
01.09.1998–20.06.2003 Kyiv Pedagogical College within National Shevchenko University, “Foreign languages. Pedagogics and methodology of secondary education”, bachelor’s degree
SKILLS PC: Word, Excel, PowerPoint, Internet Explorer, Adobe Acrobate, Adobe Photoshop, Adobe Illustrator, CorelDRAW, SPSS, Visio
LANGUAGES English, Ukrainian and Russian |